American Underground

Axiom – Director of Communications

Axiom – Director of Communications

This role breaks down into two categories – the work you’ll oversee and the work you’ll do yourself.


  • Oversee day to day public relations and oversee existing external contractor

Current PR focus areas include:

o   Revenue-driving press aligned to marketing campaigns

o   Thought Leadership aligned to executive voice

o   Some executive speechwriting

  • Investigate and ultimately oversee day to day with an additional to-be-contracted PR partner (agency)
  • Oversee global PR in new markets – providing connective tissue to brand standards and “mother ship” priorities and objectives


  • Own PR ROI measurement
  • Develop and own our social media strategy and execution, globally (partnering with our Digital Marketing Lead)
  • Own internal communications, e.g. around marketing campaigns and major change events
  • Manage case study pipeline and execution through publication

o   Liaise with sales

o   Liaise with writer/do the writing or editing

o   Liaise with client on approvals

  • Manage award submissions globally working with regional counterparts on content submissions
  • Recommend, recruit and manage a team to help execute all of the above


You have:

  • A passion for people, communication, and storytelling
  • An ability to adopt and write in a company’s unique Voice while finding creative ways to enhance it, reinterpreting it for situational impact
  • A positive attitude
  • The ability to take initiative and lead, even without structure or direction
  • A diplomatic presence
  • A  backbone
  • Thick skin and rigor – you can take candid feedback; you’re not undone in fact you learn from it
  • A problem with settling for less-than-elegant writing
  • A strong intellectual curiosity
  • 7+ years of experience in B2B communications roles
  • Experience running communications through IPO, or other strategic corporate transaction
  • A BS/BA or more